Archive | August, 2011

Naming and branding doesn’t have to be expensive to be good.

30 Aug

Naming, branding and identity work doesn’t have to be expensive to be good.

And it doesn’t have to take months or even weeks.

In a matter of days and sometimes hours, you can have the naming, branding and identity work that can help propel your success; work that considers your corporate culture, goals, SEO, keyword competition, phonetics, foreign translations, and domain availability.

Below, I offer you a couple of cost-effective options. The first one is a Do-It-Yourself guide that I have written, that provides you some of the methods and tools that I use to create great names. I offer it up super cheap because there are a whole lot more people that think they can do it themselves than there are people willing to pay me to do it for them. My DIY Naming Guide gives you a fighting chance to actually do it yourself. And for $5, why not give yourself a headstart?

The second thing I offer, at a ridiculously low price and quick turn-around, is my time, effort and brainpower in coming up with naming and branding solutions for you.  Or you can choose to spend tens of thousands with another firm, like this Ohio municipality that spent over $40,000 to rename their recycling program.

Naming – Sometimes you just need a good name and don’t really need to develop a strong brand presence or identity – like names for internal company programs, newsletters, sales contests, and other things that customers won’t necessarily see. Or maybe you just need a good name for a new business concept, before you invest toward branding or identity; something that will inspire you to flesh it out.
DIY Naming Guide $5
One-day turnaround $500
One-week turnaround $300

Simply email me, eric@nameBrandIDENTITY.com and I’ll send you a PayPal invoice.

Branding – Sometimes you need a more thoughtful approach that considers your complete marketing environment: competition, target market, communication channels, SWOT analysis, and more. In most cases, branding is for products and services. Branding can include both words and a visual way of quickly communicating what it is and how it is different. It is important to recognize that branding says something about the buyer too; Buyers often buy brands that reinforce or elevate their sense of self.
DIY Branding Guide $5
One-day turnaround $1500
One-week turnaround $1000

Simply email me, eric@nameBrandIDENTITY.com and I’ll send you a PayPal invoice.

Identity – Branded corporations like Sprint, H&R Block, and Hallmark Cards (all located in Kansas City : )) are the result of highly sophisticated and expensive corporate identity efforts. Corporate and product identity is a structured recipe for communicating the brand across a plethora of internal and external channels. Be forewarned that identity development or enhancement is a serious undertaking and can be very expensive to execute. The consulting I offer is to help you get three bids from graphic design firms or ad agencies that are within your budget. I can also write a creative brief for the agency that outlines the project. I can also be engaged to manage the project with the selected agency, on your behalf.

Identity Consulting (Contact for Quote)

Call me at 816.797.9946 or email me at eric@nameBrandIDENTITY.com

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