WORDS bombard us. But only a tiny fraction make money. Name Brand Identity (NBI) turns words into money.
Great brands, products, books, speeches, programs, and even coffee mugs, depend on words to add value and communicate.
NBI utilizes research and talent to create subject lines, text, keywords, and tags that communicate, add value, and convert. It adheres closely to the marketing and sales process axiom – Attention>Interest>Desire>Close.
Attention is achieved by breaking through the clutter.
Interest comes when a differentiation spurs curiosity.
Desire ramps up as benefits are clearly merchandised.
Close happens when the value vastly exceeds objections.
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